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A short document, or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan.
An executive summary differs from an abstract in that an abstract will usually be shorter and is typically intended as an overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary is not in common usage. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer document"
Since the early 1990s, the term "white paper" has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.
White papers are considered to be as a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic. Many B2B white papers argue that one particular technology, product or method is superior for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
Yes, business plans are great for digging into the details. But if you need to wow a potential investor with a quick, high-level overview, you also need a pitch deck.
Pitch decks are essential fundraising tools for startup companies today, whether you’re after $500,000 or $20 million.
As a business owner, this document helps you launch or grow your company and plan for the future. As your company grows, it will guide your progress. Without a strategic document like this, it’s tough to make decisions. Too many entrepreneurs start out strong, only to end up wasting money and getting sidetracked.
A pro forma Income statement and Balance sheet might be used, for example, to help determine the necessary amount and timing of a company's future cash requirements. When used in this way, pro forma statements are essentially the heart of the business case for funding the company.
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